Meet Montreal’s Wedding Content Creator: Mel B
Mel B isn’t your typical wedding vendor—she’s a wedding content creator who captures raw, unfiltered, candid moments on her iPhone from your wedding day and delivers that content the very next day.
When Mel launched her business “Moments by Mel B” in September 2023, wedding content creation wasn’t well-known in Montreal, despite its popularity in the US, UK, and other Canadian cities like Toronto.
What sets Mel apart is her ability to be everywhere at once, capturing those fleeting in between moments and the big moments. But perhaps most valuable is her next-day delivery service. While couples typically wait weeks or months for professional videos and photos, Mel provides all raw footage within 24 hours.
Beyond capturing content, Mel considers herself a “hype woman” who brings positive energy and practical support—from carrying lip gloss for touch-ups to calming nerves and helping with gown adjustments.
While some might assume her service is just for social media-savvy couples, Mel clarifies that many clients aren’t “social media people” at all—they simply want those genuine moments documented in an accessible format to share with loved ones.
We caught up with Mel to find out more about this fast-developing service for Montreal couples.
What inspired you to transition from working with brands to focusing on weddings and special occasions?
When I heard about Wedding content creators, it was like everything clicked. I always took content of actual products when I worked in Marketing/Content Creation roles and while I did love that and found it fun. But getting to capture people , their emotions and special moments to then create a storytelling video of their wedding day sounded so much more fulfilling rather than just creating content to sell yet another product. I’m also the one taking the content in my friends group or family at our events or day to day lives and always get the “mel send me the pics/vids” . So why not do this professionally for events and weddings.
Was there a particular moment or event that made you realize this was the career path you wanted to pursue?
When I started this in September 2023, Wedding content creation was not a service that people really knew about in Montreal. I had done my research before starting and saw that this service was already so popular in the states, UK, Australia and Toronto. That being said, I wasn’t too sure how this would pan out but when I launched my business… I received SO much positive feedback and the bookings started pouring in. Turns out, this was needed in MTL as well. For me, that’s what solidified this idea and it potentially being my career path.
You mentioned noticing a gap in the wedding industry for “raw” and “next-day” content. What was the most surprising or consistent feedback you received from friends and family about your approach?
A consistent feedback I hear is the fact that this allows the couple to relive their wedding day the very next day. Because you’re still on a high, the first thing you want to do is debrief the day together or with friends and family and what better way to do that than going over pics/videos professionally taken by a content creator.
Another piece of feedback I get is bridesmaids sometimes saying “thank god mel is here” so I can take all the content because 99% of the time, the bridal party doesn’t have a phone on them and they are part of all these little in-between moments but can’t capture them.
The surprising one I’ve heard more and more is couples wanting to use a Content Creator as an alternative to a Videographer all together. However, I do believe Videographers are still good to have and will encourage it since the content is different.
How do you think the role of a wedding content creator complements, rather than competes with, traditional photographers and videographers?
I personally believe that we all take different types of content and it all depends on what style the couple is looking for. Yes, we WCC capture so many moments throughout the day with short clips and pictures but at the end of the day, if someone wants that professional grade quality for video, WCC doesn’t compete with that.It’s still important to have a full media team. You have your more posed, traditional, beautiful, high quality content with your photo/video team and then you get the raw, unedited, behind the scenes, candid shots with the WCC. The type of content all complements eachother which is why having all 3 is the best of both worlds.
Your service emphasizes “light, fun, loose, unfiltered shots.” How do you balance being present to capture candid moments without being intrusive?
I am constantly scanning the room at all times. Listening to convos, reading body language , facial expressions etc and always have my eyes peeled ready to capture anything funny/sweet/candid/unplanned. My camera app is always open and ready to record so that I don’t miss anything. I often act as a fly on the wall and capture the moments subtly. I try my best to still get the shot and not be intrusive. Sometimes that just means shifting angles and placing myself somewhere else.
What are some of the most memorable moments you’ve captured for couples that wouldn’t have been possible with traditional photography?
Technically, everything is “possible” to capture in traditional photo/video too. Sometimes it’s a matter of being there for little moments where photo/video aren’t around for. Ex: from what I’ve seen, in the morning, photo/video will start at the bride’s house when glam is pretty much done and they’re ready to start getting into their dress but nobody was there to capture the morning of the bride and her party sharing special moments WHILE they get ready together.
Additionally, we give all the raw footage as well as the edited, meaning they can still go back and see all the raw footage that didn’t make it to the edited video.
As someone with expertise in TikTok and Reels, how do you see the rise of social media shaping modern weddings?
Most people are heavily influenced by what they see on social media, whether it’s subconsciously or consciously.
Since Tiktok/Reels are huge search engines, couples that are deep into planning will be looking at social media for tips/tricks and trends. The trends they see influence their decisions a lot . Ex Champagne towers instead of a traditional Cake cutting were all over my socials last year. People also don’t want outdated wedding traditions anymore so they look at social media for cool, fun, fresh ideas LIKE hiring a WCC. And once their algorithm catches on, pretty much all they will see is wedding content. Most people are heavily influenced by what they see on social whether it is subconsciously or consciously.
Do you ever find yourself creating content that becomes viral-worthy, and how do couples react to their moments being shared more widely?
Yes I’ve had 2 videos go super viral (in the millions) and the 2 brides were super excited by it and thought it was so cool! One video even made it on news outlets like Goodmorning America, People Magazine, Breakfast Television and other outlets. The bride & groom were thrilled!
What’s your process for preparing to capture content at a wedding? Do you work closely with couples beforehand to understand their personalities or any must-have moments?
Yes, before the big day, we typically do 2 consultation sessions. First one being discussing details before booking, answering questions, getting to know the couple and what they’re looking for and what is important to them and second one comes closer to the big day where we finalize some last minute points and solidie the edited videos.
How do you decide which moments to share with the couple the very next day, and how do you prioritize editing the rest?
All moments are shared with the couple the very next day. All unedited, raw pictures and videos from the entire day are shared with the couple within 24 hours via Dropbox. I prioritise editing the rest by breaking down which edited video is going to be about (Ceremony video, reception video, compilation vide etc)
You describe yourself as both a content creator and a “hype woman.” Can you share an example of how you’ve helped elevate a couple’s wedding day experience beyond just content creation?
I consider myself a helping hand on the day of as well. This ranges from putting the bride’s suitcase in my trunk and bringing it the the venue when there wasn’t enough room in the cars, always carrying lip balm/gloss on me for lip touch ups during photoshoot time which has come in handy several times, helping the bride with their gown, holding their veil, calming them down when the nerves start kicking in, gassing them up during a shoot telling them how beautiful they look and on and on. I also bring energy that a bride would want on her side on her big day.
How do you navigate the emotional energy of the day to keep the vibe positive and fun while staying professional?
On wedding day, most tears are happy tears so the vibes are already there. But it does happen when sad tears trickle in from time to time, especially when a loved one is no longer present. Those moments can get to me too even though they are strangers to me and I think it’s human to show that emotion all while putting the couple first and helping them get through that moment in any way I can.
What have been some of the biggest challenges you’ve faced in carving out this unique niche in the wedding industry?
Although I’ve had positive experiences, it’s still not always easy coming into a very established industry with photographers & videographers who have been doing this for decades and aren’t always on board with content creators and our line of work. Content creators really have to prove themselves in this industry and also need to educate people time and time again what it is that we do since it’s a new service.
Do you see wedding content creators becoming a standard part of the wedding vendor team in the future?
Yes 100%. There is more and more demand for this service and it’s an alternative to couples who don’t have a budget for videographers.
How do you think your services evolve to stay relevant in an ever-changing industry?
I think it’s important to keep up with social media trends and to be in the know about the wedding industry in itself and how that is evolving too.
What advice would you give to couples who are considering adding a content creator to their wedding day?
My advice of course is do it! I had so many people tell me “I wish you were around when I got married” . I would say to reach out to find out more info if you have questions, reach out to others who have had content creators for their wedding day, READ REVIEWS. The best advice you’ll get is from the actual couples themselves who went through this process and booked a content creator and read what they have to say about it.
For those who might be hesitant, what do you think are the biggest misconceptions about what you do?
I would say the BIGGEST misconception is that we take content for social media. This is not accurate. Yes we film in 9:16 format to fit the Reels/Tiktok format and allows for people to post all the content so quickly and easily but having all this content isn’t just for that. In fact, I’ve had couples in the past who never posted anything on their social media because they’re not social media people. They want all the raw footage and all the moments from their wedding easily accessible on their phones where they can share with family and friends and for themselves.
What has been the most rewarding part of creating Moments by Mel B?
The biggest reward for me will always be about making my clients happy and receiving those amazing, heartfelt messages and Google reviews. When I read those messages, that’s when I feel that sense of purpose and reward from this job. People telling you how well you captured all the special moments on such a big day and how my edited videos have brought them and their family members to tears just makes me so happy.
As wedding traditions continue to evolve in the digital age, professionals like Mel B are redefining what it means to document one of life’s milestone moments. Whether you’re planning an elaborate celebration or an intimate gathering, having someone dedicated to capturing the candid emotions and behind-the-scenes magic offers a different perspective that complements traditional photography.
With the wedding industry constantly changing, content creators have carved out a valuable niche—preserving not just how your celebration looked, but how it felt. And with same-day delivery of those precious memories, couples don’t have to wait to begin reliving their celebration.
For many Montreal couples, these authentic, unfiltered moments have become as essential to their wedding plans as the venue itself.
Find out more about Moments By Mel B HERE
Further Reading
Do I need a wedding content creator for my wedding?
How to Choose Your Wedding Photographer: A No-Nonsense Guide
A STUNNING CHÂTEAU STE-AGNÈS WEDDING
