Wedding Dress Shopping: What You Need to Know

Wedding dress shopping can feel like navigating a maze with a ticking clock, but it doesn’t have to be stressful. Whether you’ve got two years or two weeks before the big day, there’s a way to make it work. Here’s your friendly, no-nonsense guide to timelines, tips, and tailoring, inspired by insights from bridal stylists and designers.

When to Start Shopping for Your Wedding Dress

The golden timeline for most brides is 8 to 12 months before the wedding. That might sound excessive, but here’s why:

• Custom Orders Take Time: Most designers start from scratch. They cut, sew, and craft a gown specifically for you. This process can take 16–20 weeks, depending on the designer and any customizations.

• Alterations Are Key: Once your dress arrives, it likely won’t fit perfectly right away. Alterations can take several fittings over another 6–8 weeks.

• Peace of Mind: The earlier you start, the more breathing room you’ll have for hiccups, like unexpected delays or deciding you want to tweak the design.

But what if you’re on a tighter timeline? Don’t panic. Rush orders, off-the-rack options, and even rentals can save the day. We’ll get to those in a minute.

Steve Gerrard Photography

Tips for a Smooth Shopping Experience

Whether you’re a planner or a procrastinator, these tips will help you navigate the dress-shopping process.

1. Know Your Budget

Before you step into a boutique, have a firm grasp of what you’re willing to spend. Remember to factor in extra costs like alterations, accessories, and potentially a rush fee.

2. Do Your Homework

Browse online or flip through bridal magazines to get a sense of the styles you like. Are you drawn to classic A-lines, glamorous ball gowns, or sleek sheath dresses? While it’s great to have a vision, keep an open mind—your dream dress might surprise you.

3. Bring the Right Crew

Limit your entourage to a few trusted people whose opinions you value. Too many voices can turn a fun outing into a stressful debate.

4. Dress for the Occasion

Wear nude undergarments and bring shoes with a similar heel height to what you plan to wear on your wedding day. Some shops even recommend bringing your platform heels to gauge the hemline.

5. Ask Questions

Stylists are there to help, so don’t be shy. Ask about timelines, alterations, and custom options. The more you know, the easier it is to make confident decisions.

bride and groom portrait at sunset with stunning view

Ashley MacPhee

What If You’re Short on Time?

Not every bride has months to spare. Maybe you’ve decided on a last-minute elopement, or you’ve changed your mind about a dress you already bought. Here’s how to handle a time crunch:

Rush Orders

Most designers offer rush options for an additional fee. This can cut production time by weeks, getting your dress to you faster. Be sure to confirm the cost and timeline with your stylist.

Off-the-Rack Options

Many bridal shops carry ready-to-wear dresses that you can buy and take home the same day. These are great for brides on a budget or timeline, though you’ll need to factor in time for any necessary alterations.

Rentals or Pre-Loved Gowns

Consider renting a dress or buying a pre-loved gown. Websites and boutiques specializing in second-hand dresses can offer beautiful options at a fraction of the price—and with no wait time.

Steve Gerrard Photography

Customizations and Alterations: Making It Yours

No two brides are alike, and your dress should reflect your style. Here’s where customizations and alterations come in:

Special Orders

Want to change the neckline, add sleeves, or switch up the colour? Designers can often accommodate these requests, but they require extra time and sometimes an additional fee. Be prepared to wait 18+ weeks for major customizations.

Alterations

Once your dress arrives, you’ll need to schedule fittings to ensure a perfect fit. A good seamstress will take into account your height, shoe choice, and body shape to tailor the dress just for you. Don’t forget about the bustle—this handy addition will let you dance the night away without tripping over your train.

Bridallane

Travelling With Your Dress

If you’re planning a destination wedding, transporting your dress can feel like a logistical headache. Here’s how to simplify it:

• Carry It On: Many airlines allow you to bring your dress as a carry-on item. Some even let you hang it in the pilot’s cabin or reserve an extra seat.

• Ship It: If you’re nervous about travelling with your dress, consider shipping it directly to your venue. Just ensure it’s insured and trackable.

• Steam It There: Most destination venues or bridal shops have steaming services to freshen your dress upon arrival.

Ella Photography

Bustles: The Unsung Hero of Wedding Dresses

A bustle transforms your floor-length gown into a party-ready dress by lifting the train. There are several types, including:

• American Bustle: The train is pinned up to the waistline, creating a cascading effect.

• French Bustle: The train is tucked under the gown, giving it a sleek, vintage vibe.

Your stylist and alteration specialist will recommend the best option based on your dress’s silhouette and fabric.

wedding dress and bouquet at rustic wedding venue

Steve Gerrard Photography

How Soon Is Too Soon?

Can you start shopping too early? Not really. If you’re the type to overthink or second-guess decisions, having more time can ease your mind. Just be cautious about purchasing a dress too far in advance if you’re planning on weight changes, as this could affect the fit.

Final Thoughts

Wedding dress shopping is a journey, not a sprint. Whether you’re taking your time or rushing to the finish line, the key is to enjoy the process. Trust your stylist, ask plenty of questions, and don’t forget to breathe. This is your moment to shine—platform heels and all.